Can I have your attention? (B2B)

Your aid to getting noticed by your B2B clients when they need to see you

Can I Have Your Attention (B2B) is a guided, structured session that helps teams turn audience insight into a clear, actionable marketing plan that is tailored for B2B environments where multiple stakeholders, longer sales cycles, and specific needs must all be addressed.

How it works

Run as a facilitated session (typically 75 minutes) with a team, an easy-to-follow facilitation guide means managers can confidently run the session without prior experience.

It guides teams step by step to:

• Define what different stakeholders need to hear 
• Clarify messaging around real customer problems and pain points
• Align messaging across channels 
• Build a structured marketing plan that reflects how B2B buyers actually engage

By the end, you have a clear plan that connects audience needs, messaging, and execution across the full buying journey. 

What’s inside

• A structured, end-to-end guided session
• An easy-to-follow facilitation guide
• Tools to support collaborative B2B marketing planning
• Guidance focused on:
  • Multi-stakeholder audience needs
  • Problem-led messaging and value clarity
  • Channel and touchpoint alignment
  • Turning strategy into actionable plans

Why it works

B2B marketing is complex, involving multiple decision-makers with dofferent priorities and longer sales journeys. This tool helps teams simplify that complexity, ensuring marketing actions are relevant, targeted, and consistent. Because in B2B, attention is earned when you speak to real problems, for the right people, in the right way.

Perfect for

• B2B marketing and sales teams
• Campaign planning sessions
• Go-to-market and growth teams
• Agencies working with B2B clients

SESSION TIME: 1 hour 15 minutes

PARTICIPANTS: 3-12

OUTCOME: A selection of prioritised buyer stages, and marketing activities to attract attention in these stages.

PRODUCT: An in-person, interactive meeting room tool designed for use on wall space, allowing teams to actively place, move, write and engage with ideas together.

Packaging information:
Size: packaging tube - height 1 metre; diameter 10cm
Accessories: the board pack comes with an over-the shoulder tube bag for easy transport.