Can I have your attention? (B2C)

Your aid to getting noticed by your B2C clients when they need to see you

Can I Have Your Attention is a guided, structured session that takes teams from audience understanding through to a complete marketing plan. Once you know who your audience is, it helps you define what they need to hear and how to reach them, step by step.

How it works

Run as a facilitated session (typically 90 minutes) by the team manager, it guides the team from insight to execution in a clear sequence. Managers don’t need prior facilitation experience - the session includes an easy-to-follow facilitation guide that leads you through each step with confidence:

• Define what your audience needs to hear to respond or engage
• Shape messaging that matches their needs and context
• Identify the most effective channels and touchpoints
• Turn decisions into a structured, actionable marketing plan from start to finish

By the end of the session, you have a clear direction for how to communicate, where to communicate, and why it will work.

What’s inside

• A structured, step-by-step guided marketing planning session
• Tools that support decision-making throughout the process
• Guidance focused on:
  • Audience needs and messaging clarity
  • Channel and touchpoint strategy
  • Campaign structure and planning
  • Turning insight into a complete execution plan

Why it works

Strong marketing happens when audience insight, messaging, and execution are built together, not in isolation. This guided process ensures teams stay focused on what the audience needs are, and consistently translate that into practical, well-structured marketing activity. Because knowing your audience only works when you know exactly what to say and how to deliver it.

Perfect for

• Marketing teams and planners
• Campaign strategy workshops
• Brand and communications teams
• Agencies and in-house marketing groups

SESSION TIME: 80-95 minutes

PARTICIPANTS: 3-12

OUTCOME: A selection of prioritised buyer stages, and marketing activities to attract their attention in these stages.

PRODUCT: An in-person, interactive meeting room tool designed for use on wall space, allowing teams to actively place, move, write and engage with ideas together.

Packaging information:
Size: packaging tube - height 1 metre; diameter 10cm
Accessories: the board pack comes with an over-the shoulder tube bag for easy transport.