There you are (B2B)

Your aid to effectively identifying your organisation’s B2B customers

A four-part interactive session to identify key market segments and craft detailed buyer profiles. The session format fosters team collaboration and inclusivity while providing a structured, step-by-step approach to developing prioritised market segments and a clear common understanding of the organisation’s ideal customers.

SESSION TIME: 95 minutes
PARTICIPANTS: 3-9

OUTCOME: A selection of prioritised market segments for the organisation to target. Characterisation of specific buyer profiles within the identified segments.