What do we stand for?

Your aid to effectively defining your organisation’s brand

What Do We Stand For is a guided, structured session that helps teams clearly define and collectively understand their brand: what the organisation represents externally, how it should be communicated, and what it means in practice across marketing, communications, and customer experience.

How it works

Run as a facilitated session (typically around 90 minutes) with marketing, leadership, or cross-functional teams, an easy-to-follow facilitation guide means managers can confidently lead it without prior experience.

The session takes participants through a structured process to:

• Clarify what the organisation stands for in the eyes of customers and the market
• Define the core brand principles that should guide all external communication
• Align on how the brand should be presented across marketing and communications
• Translate brand principles into practical, consistent expressions

By the end, the team has a clear, shared understanding of the organisation’s external brand and how it should be consistently represented everywhere it appears. Because a strong brand is not what you say once, it’s what you say everywhere.

What’s inside

• A structured, step-by-step guided session
• An easy-to-follow facilitation guide
• Practical tools to support brand definition and alignment
• Guidance focused on:
  • External brand positioning and meaning
  • Marketing and communications alignment
  • Brand expression across channels
  • Turning brand principles into consistent practice

Why it works

Many organisations struggle not with defining a brand, but with aligning on what it actually means in practice. This tool bridges that gap, ensuring the brand is not just a statement, but something consistently reflected in marketing, communication, and customer experience.

Perfect for

• Brand and marketing strategy sessions
• Leadership and communications teams
• Rebrands or brand refreshes
• Organisations needing clearer external positioning

SESSION TIME: 1 hour 40 minutes

PARTICIPANTS: 3-15

OUTCOME: Identification of the brand’s beliefs, drivers and personality traits. The development of an overarching brand statement that can be used to externally describe the value or experience customers can expect.

PRODUCT: An in-person, interactive meeting room tool designed for use on wall space, allowing teams to actively place, move, write and engage with ideas together.

Packaging information:
Size: packaging tube - height 1 metre; diameter 10cm
Accessories: the board pack comes with an over-the shoulder tube bag for easy transport.