What do we stand for?

Your aid to effectively defining your organisation’s brand

A six-part interactive session to help teams identify the brand’s core beliefs, drivers, and traits, in order to create a distinct personality that resonates with its customers. Throughout the session, participants collaborate to craft a compelling brand statement and a clear, marketable identity to confidently position the brand.

SESSION TIME: 1 hour 40 minutes
PARTICIPANTS: 3-15

OUTCOME: Identification of the brand’s beliefs, drivers and personality traits. The development of an overarching brand statement that can be used to externally describe the value or experience customers can expect.