Who do we want to be?

Your aid to identifying your organisation’s aspirational culture

Who Do We Want To Be is a guided, structured session that helps teams move beyond vague values to articulate and align on an organisation’s aspirational culture. It connects big-picture cultural ambition with the everyday behaviours that make it real, both at team and organisational level.

How it works

Run as a facilitated session (typically around 90 minutes) with teams or leadership groups, an easy-to-follow facilitation guide means managers can confidently lead it without prior experience.

The session takes participants through a structured process:

• Reflect on current culture and behaviours
• Define the organisation’s aspirational culture
• Translate values into specific, observable behaviours
• Align on what this looks like in everyday work and decision-making

By the end, there is clarity not just on what the culture should be, but how it is expressed in practice.

What’s inside

• A structured, step-by-step guided session
• An easy-to-follow facilitation guide
• Practical tools to support discussion and alignment
• Guidance focused on:
  • Organisational culture and values
  • Translating values into behaviours
  • Team and leadership alignment
  • Embedding culture into everyday actions

Why it works

Aspirational culture often remains abstract and disconnected from daily work. This tool bridges that gap, helping teams and organisations define culture in a way that is clear, shared, and actionable. Because culture only exists when it’s clearly understood and consistently practiced.

Perfect for

• Leadership and team workshops
• Culture and values definition sessions
• Organisations undergoing change or growth
• Teams aligning to a shared way of working

SESSION TIME: 1 hour 40 minutes

PARTICIPANTS:  3-12

OUTCOME: A statement overview of the desired organisational culture, along with cultural and behavioural attributes needed to achieve it.

PRODUCT: An in-person, interactive meeting room tool designed for use on wall space, allowing teams to actively place, move, write and engage with ideas together.

Packaging information:
Size: packaging tube - height 1 metre; diameter 10cm
Accessories: the board pack comes with an over-the shoulder tube bag for easy transport.